Why should we be excited to be in the Super Bowl?
After the Olympics were in Greece, tourism sky-rocketed for that beautiful country. The recent Olympics held in China did more for opening up the world to the wonders of China than any marketing campaign ever could with athletes walking on the Great Wall and reporters sampling food in the markets.
These national and international events are not just about the sport. I remember in the 90s when the Super Bowl was held at the New Orleans Superdome and all-of-a-sudden Massachusetts was flooded with recipes for Jambalaya and Gumbo. What did that have to do with football?
The spotlight is on Pittsburgh, Arizona, and Tampa right now. Bask in the glow. Promote yourselves.
Why would the New York Times be writing articles about Pittsburgh?
Why would a St Louis beer program come on yelp to ask about Pittsburgh beers?
Why would the Miami Herald write an article about Pittsburgh?
The Steelers are in the Super Bowl.
We, as a city, have a symbiotic relationship with the Steelers. From the guys who freeze their asses off selling black-and-gold everything at the Strip to the head honchos that own the gazillion parking spaces adjacent to Heinz Field. The Steelers make money. We make money. We get publicity.
Why not embrace it?