Thursday, February 3, 2011

Social Media & The Super Bowl

Every year, there is a media circus surrounding the Super Bowl along with inane bets by mayors and Governors of the involved teams. There is also always a viable economic benefit for restaurants, hotels, and stores in the host town as well as the home teams cities.

This year, however, social media has extended the reach of Super Bowl fever.

Ways for the lay-person to get involved!

1) Help out local Boys & Girls Clubs and get a sneak peek of the Coke ad airing during the Super Bowl. If 10,000 people cheer on Pittsburgh through Coke's site, then the soda magnate will donate $25,000 in addition to $1 per each "cheer".

2) If you donate to Penn Future, you are joining the EnviroBowl 2011 helping to improve Pittsburgh's air quality. That's a little more important than the Bud Bowl of past years.

3) If the Pittsburgh Steelers win the Super Bowl, head on over to the Carnegie Museum of Art to see Boating on the Yerres by Gustave Caillebotte which will be temporarily loaned by the Milwaukee Museum of Art.

4) And before the Super Bowl on Sunday night, why not stop by WYEP's annual Alternative Souper Bowl to enjoy some local music and help out a local homeless shelter by donating non-perishable goods?

If we as a city are going to spend so much time and effort cheering on a football team, we might as well do some good while we're at it and show off our philanthropic side.

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